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	<title>JeremyRepanich.com &#187; Business + Technology</title>
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		<title>5 Personal Sports Technologies</title>
		<link>http://www.jeremyrepanich.com/5-personal-sports-technologies/</link>
		<comments>http://www.jeremyrepanich.com/5-personal-sports-technologies/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 23:12:03 +0000</pubDate>
		<dc:creator>jrepanich</dc:creator>
				<category><![CDATA[Business + Technology]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[cam newton]]></category>
		<category><![CDATA[contour]]></category>
		<category><![CDATA[ibike]]></category>
		<category><![CDATA[under armour]]></category>

		<guid isPermaLink="false">http://www.jeremyrepanich.com/?p=413</guid>
		<description><![CDATA[The stats revolution in sports comes to weekend warriors.]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.jeremyrepanich.com%2F5-personal-sports-technologies%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.jeremyrepanich.com%2F5-personal-sports-technologies%2F&amp;style=compact&amp;b=2" height="61" width="50" /><br />
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<p><a href="http://www.jeremyrepanich.com/wp-content/uploads/2011/08/E39_layers.jpg"><img class="aligncenter size-large wp-image-414" title="E39_layers" src="http://www.jeremyrepanich.com/wp-content/uploads/2011/08/E39_layers-1024x683.jpg" alt="" width="615" height="409" /></a>The statistical revolution is changing the way pro sports are played and watched, but it&#8217;s also changing what we know about athletes. By measuring g-forces, breathing patterns, adrenaline and plenty more aspects of athletes and their equipment, these sports technologies go far beyond the old 40-yard dash in measuring a player&#8217;s prowess. And they&#8217;re not just for professional athletes: Weekend warriors can now receive performance feedback to help them train smarter and get stronger. All you need is a smartphone and plenty of willpower.<span id="more-413"></span></p>
<div>Read more: <a href="http://www.popularmechanics.com/outdoors/sports/technology/5-personal-sport-technologies-to-help-you-get-stronger-faster-and-better#ixzz1V8mzPGPK">5 Personal-Sport Technologies to Help You Get Stronger, Faster and Better &#8211; Popular Mechanics<img class="alignnone" title="under armour" src="http://www.popularmechanics.com/cm/popularmechanics/images/Bc/sports-tech-01-0611-mdn.jpg" alt="" width="1" height="1" /></a></div>
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		<title>10 Brilliant Redesigns for the Bicycle</title>
		<link>http://www.jeremyrepanich.com/10-brilliant-redesigns-for-the-bicycle/</link>
		<comments>http://www.jeremyrepanich.com/10-brilliant-redesigns-for-the-bicycle/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 04:22:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business + Technology]]></category>
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		<description><![CDATA[I spoke to some leading bicycle designers to highlight 10 variations on the traditional bike for Popular Mechanics. ]]></description>
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<p><img class="aligncenter" title="Weird bicycle" src="http://www.popularmechanics.com/cm/popularmechanics/images/Ag/bike_design_09_0610-lg.jpg" alt="" width="580" height="435" /></p>
<p>The bicycle is the near-perfect vehicle, but that doesn&#8217;t stop people from (brilliantly) messing with the design to increase speed, comfort or desirability to commuters. I spoke to some leading bicycle designers to highlight 10 variations on the traditional bike. Read the full story and see all the pictures at <a href="http://www.popularmechanics.com/technology/engineering/gonzo/10-brilliant-bike-redesigns?click=main_sr" target="_blank">Popular Mechanics</a>.</p>
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		<title>Building a Better Helmet for a Dangerous Game</title>
		<link>http://www.jeremyrepanich.com/building-a-better-helmet-for-a-dangerous-game/</link>
		<comments>http://www.jeremyrepanich.com/building-a-better-helmet-for-a-dangerous-game/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 05:58:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business + Technology]]></category>
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		<guid isPermaLink="false">http://www.jeremyrepanich.com/?p=363</guid>
		<description><![CDATA[My article for Wired.com on an engineer working to create a safer football helmet.]]></description>
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<p><img class="aligncenter" title="Bulwark" src="http://www.wired.com/images_blogs/gadgetlab/2010/08/bulwark-660x522.jpg" alt="" width="660" height="522" /></p>
<p>As NFL and college football training camps begin preparing players for  their upcoming 2010 seasons, the focus on the long-term damage of  concussions is greater than ever. One industrial designer thinks he’s  found a solution: a better, safer helmet.<span id="more-363"></span>Read the rest at <a href="http://www.wired.com/playbook/2010/08/better-football-helmet/" target="_blank">Wired.com</a></p>
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		<title>BP Oil Spill By the Numbers</title>
		<link>http://www.jeremyrepanich.com/bp-oil-spill-by-the-numbers/</link>
		<comments>http://www.jeremyrepanich.com/bp-oil-spill-by-the-numbers/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 23:25:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business + Technology]]></category>

		<guid isPermaLink="false">http://www.jeremyrepanich.com/?p=422</guid>
		<description><![CDATA[The chilling tale told by the stats behind the Deepwater Horizon disaster.]]></description>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.jeremyrepanich.com%2Fbp-oil-spill-by-the-numbers%2F&amp;style=compact&amp;b=2" height="61" width="50" /><br />
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<p><img class="alignleft" title="Deepwater Horizon Explosion" src="http://www.popularmechanics.com/cm/popularmechanics/images/S5/OilRigExplosionMain_300_0410-de.jpg" alt="" width="300" height="300" />As days stretched into weeks, then weeks into months, BP&#8217;s Deepwater Horizon wellhead continued to spew millions of gallons of oil into the Gulf of Mexico. From the latest figures released by Unified Incident Command—a joint venture between BP, Transocean and multiple government agencies—we give you the facts and figures to put the spill in perspective.<span id="more-422"></span></p>
<div>Read more: <a href="http://www.popularmechanics.com/science/energy/coal-oil-gas/bp-oil-spill-statistics#ixzz1V8vbsSfN">BP Oil Spill Statistics &#8211; Deepwater Horizon Gulf Spill Numbers &#8211; Popular Mechanics</a></div>
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		<title>The New Adidas Soccer Ball</title>
		<link>http://www.jeremyrepanich.com/the-new-adidas-soccer-ball/</link>
		<comments>http://www.jeremyrepanich.com/the-new-adidas-soccer-ball/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 06:21:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business + Technology]]></category>
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		<description><![CDATA[The technology behind adidas' new ball for World Cup 2010.]]></description>
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<p style="text-align: center;"><em>Click to enlarge</em><a href="http://www.jeremyrepanich.com/wp-content/uploads/2010/06/PMX06012010TW-WorldCupBalls23.incx.pdf"><img class="size-large wp-image-336  aligncenter" title="WorldCupBalls 23 incx" src="http://www.jeremyrepanich.com/wp-content/uploads/2010/06/WorldCupBalls-23-incx-791x1024.jpg" alt="WorldCupBalls 23 incx" width="585" height="757" /></a><em>Appeared in the June 2010 issue of Popular Mechanics<br />
</em></p>
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		<title>Can Cameras and Software Replace Refs?</title>
		<link>http://www.jeremyrepanich.com/can-cameras-and-software-replace-refs/</link>
		<comments>http://www.jeremyrepanich.com/can-cameras-and-software-replace-refs/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 06:05:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business + Technology]]></category>
		<category><![CDATA[Featured Posts]]></category>
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		<guid isPermaLink="false">http://www.jeremyrepanich.com/?p=328</guid>
		<description><![CDATA[Tennis responded to a rash of terrible calls with a new technology that's improved the sport. Will baseball and soccer follow suit?]]></description>
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<p><img class="aligncenter" src="http://img.dailymail.co.uk/i/pix/2007/06_02/hawkeye230607_468x267.jpg" alt="" width="580" height="329" /></p>
<p><em>This article originally appeared on <a href="http://www.popularmechanics.com/outdoors/sports/technology/cameras-fouls-and-referees?click=main_sr">Popularmechanics.com</a>.</em></p>
<p><strong>In the 2004 US Open tennis quarterfinals</strong>, Serena Williams couldn&#8217;t catch a break against <a style="border-bottom: 1px dotted darkgreen ! important; font-weight: normal ! important; font-size: 100% ! important; text-decoration: none ! important; padding-bottom: 0px ! important; color: darkgreen ! important; background-color: transparent ! important; background-image: none; padding-top: 0pt; padding-right: 0pt; padding-left: 0pt;" href="http://www.popularmechanics.com/outdoors/sports/technology/cameras-fouls-and-referees?click=main_sr#" target="_blank">Jennifer Capriati<img style="border: 0pt none; margin: 0pt; padding: 0pt; display: inline ! important; height: 10px; width: 10px; position: relative; top: 1px; left: 1px; float: none;" src="http://images.intellitxt.com/ast/adTypes/2_bing.gif" alt="" /></a>. Faced with a comedy of linesman and chair umpire errors, the world&#8217;s best player looked on as one bad call after another went against her, swinging the match in Capriati&#8217;s favor. The decisions were so egregious that US Open officials dismissed the chair umpire from the remainder of the tournament and apologized to Williams for the calls. But an even more significant development in the aftermath of the match was the increased pressure to introduce technology into the game that would assist in line calls; a shift which would change the game.<br />
<span id="more-328"></span><br />
Two years later, the US Open became the first of the four major <a style="border-bottom: 0.075em solid darkgreen ! important; font-weight: normal ! important; font-size: 100% ! important; text-decoration: underline ! important; padding-bottom: 1px ! important; color: darkgreen ! important; background-color: transparent ! important; background-image: none; padding-top: 0pt; padding-right: 0pt; padding-left: 0pt;" href="http://www.popularmechanics.com/outdoors/sports/technology/cameras-fouls-and-referees?click=main_sr#" target="_blank">tennis</a> tournaments to allow technology that could have prevented the 2004 controversy when it introduced Hawk-Eye. The system works by mounting 10 high-speed cameras around the court with five dedicated to each side of the net to capture the ball&#8217;s movement from multiple angles, measuring its speed and trajectory. Then a computer processes that information, pinpointing the spot on the court within 3 mm of where the ball hit the ground and calculating the ball&#8217;s compression to determine the size and shape of the mark that represents where the ball touched the court.</p>
<p>Now with three of the four majors and numerous pro tournaments adopting the technology, it has gained support among players, broadcasters, fans and officials alike. The overwhelming success of tennis&#8217;s adoption of Hawk-Eye to aid officiating provides a model for sports still reticent about technology, like <a style="border-bottom: 0.075em solid darkgreen ! important; font-weight: normal ! important; font-size: 100% ! important; text-decoration: underline ! important; padding-bottom: 1px ! important; color: darkgreen ! important; background-color: transparent ! important; background-image: none; padding-top: 0pt; padding-right: 0pt; padding-left: 0pt;" href="http://www.popularmechanics.com/outdoors/sports/technology/cameras-fouls-and-referees?click=main_sr#" target="_blank">soccer</a>, on how to integrate it into their game.</p>
<p><strong>Even before the 2004 US Open</strong>, the need in tennis for a replay system was becoming apparent, as the pace of the game was fast becoming too quick for the naked eye. &#8220;String and racquet technology has made it so you can hit a tennis ball so much harder than you used to be able to,&#8221; says Mary Carillo, a former player and now a commentator for ESPN, CBS and NBC. &#8220;There&#8217;s so much more spin on the ball that it&#8217;s that much harder to judge whether a shot&#8217;s on or over the line.&#8221; So for years inventors have come to tennis&#8217;s governing bodies proposing innovations ranging &#8220;from sensors in the line to metal flakes in the ball to try to find a better mousetrap in terms of calling lines,&#8221; says David Brewer, US Open deputy tournament director.</p>
<p>Dr. Paul Hawkins built that better mousetrap. He premiered Hawk-Eye for cricket in 2001 and soon after he adapted the system for tennis. Networks began calling on Hawkins and his system that showed computer animations of a ball&#8217;s flight path to augment the instant replay in their broadcasts. Hawkins approached tennis&#8217; governing <a style="border-bottom: 0.075em solid darkgreen ! important; font-weight: normal ! important; font-size: 100% ! important; text-decoration: underline ! important; padding-bottom: 1px ! important; color: darkgreen ! important; background-color: transparent ! important; background-image: none; padding-top: 0pt; padding-right: 0pt; padding-left: 0pt;" href="http://www.popularmechanics.com/outdoors/sports/technology/cameras-fouls-and-referees?click=main_sr#" target="_blank">bodies</a> to propose that his tool officially adjudicate close line calls.</p>
<p>With the International Tennis Federation supportive of new technology, it tested Hawk-Eye at lower level tournaments to examine its viability. Then came the Williams-Capriati match that further pushed the tennis community toward wanting assistance on lines calls. &#8220;We always hesitate to say &#8216;this is the thing that was the tipping point,&#8217;&#8221; Brewer says. &#8220;But that probably was the tipping point.&#8221;</p>
<p>After two years of extensive testing the USTA put their full support behind Hawk-Eye. Yet the system didn&#8217;t displace umpires and linesmen altogether. They&#8217;re still in place, but now players can make three incorrect challenges per set and receive an additional challenge if the set goes to a tiebreak.</p>
<p>&#8220;I think it&#8217;s great that big matches are not decided if a linesperson or a chair umpire makes a couple of mistakes,&#8221; says Darren Cahill, formerly the world&#8217;s No. 22 ranked player, now a coach and commentator for ESPN. And in contrast to other fears about video review detracting from the game, Cahill believes Hawk-Eye has enhanced tennis. &#8220;It creates a little bit of suspense when you call for a challenge, making tennis a better sport for spectators and also a better TV sport.&#8221;</p>
<p>Although &#8220;it&#8217;s clearly more accurate than the human eye,&#8221; Carillo says, the system isn&#8217;t perfect. At a tournament last year, Hawk-Eye&#8217;s onsite tech called up the wrong bounce for review, erroneously calling a ball in that had actually bounced out; an error that Hawk-Eye and tournament officials didn&#8217;t recognize until after the match ended.</p>
<p><strong>While tennis has shown that</strong> it is open to new technologies, other sports, like soccer, have resisted the camera and computer aid. Despite missed calls nearly as infamous as the Williams-Capriati match, including the go-ahead goal by England in the 1966 World Cup Final over Germany that may have never crossed the line, soccer has kept electronic aids out of the game. But a terrible call by a linesman in 2005 that cost Tottenham a goal—and a win—prompted English Premier League officials to explore technological solutions. Hawk-Eye for soccer tested well, impressing league officials by accurately showing whether a ball crossed the line even in &#8220;a far more crowded penalty box than has ever happened in any goal line situation,&#8221; Hawkins says.</p>
<p>In spite of Hawk-Eye&#8217;s promise and Adidas&#8217; developing a ball with a chip embedded inside that could detect when it crossed the goal line, in March FIFA ruled that it would no longer continue testing the technologies; justifying the decision by saying, &#8220;we were all agreed that technology shouldn&#8217;t enter football because we want football to remain human.&#8221;</p>
<p>Baseball purists similarly lobbied for preserving the game&#8217;s human element, successfully keeping replay out of baseball for years, until a spate of incorrect home run calls in 2008 caused the league to allow umpires to use instant replay to determine a homerun. But the purists have won out in preventing the use of video review for close calls on the base paths.</p>
<p>Since its inception, Hawkeye has had a very noteworthy detractor: world No. 1, Roger Federer. &#8220;He&#8217;s a traditionalist,&#8221; Cahill says. &#8220;For the game to change in any sense, Roger would be a little questioning about it because he has great respect for the game of tennis.&#8221; But Carillo says Federer&#8217;s dislike of Hawk-Eye goes beyond merely introducing a change to the game&#8217;s protocol, &#8220;Federer questions the accuracy as well.&#8221; Most famously so in the 2007 Wimbledon Final, where he pleaded with the umpire to disregard Hawk-Eye calling a ball in by a millimeter that Federer was convinced was out.</p>
<p>But Federer&#8217;s voice is a minority one. &#8220;Most players think this a hell of a lot better than it used to be,&#8221; Carillo says. &#8220;In the beginning of tennis, the notion was always that it was just a bunch of retired wing commanders at Wimbledon calling the lines and falling asleep during the matches in the sun,&#8221; Carillo says with a laugh. &#8220;Over the years it&#8217;s got better as the stakes got higher.&#8221;</p>
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		<title>Google Unveils Buzz to Compete with Facebook and Twitter</title>
		<link>http://www.jeremyrepanich.com/google-unveils-buzz-to-compete-with-facebook-and-twitter/</link>
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		<pubDate>Mon, 01 Mar 2010 19:43:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business + Technology]]></category>
		<category><![CDATA[Buzz]]></category>
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		<description><![CDATA[The World&#8217;s leader in search made its opening salvo into social media with its brand new app, Buzz, which ports directly into Gmail accounts.Read the five things you need to know about Buzz at Popular Mechanics]]></description>
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<p style="text-align: center;"><img class="aligncenter" title="Google Buzz Logo" src="http://media.popularmechanics.com/images/googlebuzzlogo-0210.jpg" alt="" width="286" height="68" /></p>
<p style="text-align: left;">The World&#8217;s leader in search made its opening salvo into social media with its brand new app, Buzz, which ports directly into Gmail accounts.<span id="more-310"></span>Read the five things you need to know about Buzz at <a href="http://www.popularmechanics.com/technology/industry/4345384.html">Popular Mechanics</a></p>
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		<title>There&#8217;s a Hole in the Heart of Green Lake</title>
		<link>http://www.jeremyrepanich.com/theres-a-hole-in-the-heart-of-green-lake/</link>
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		<pubDate>Sat, 05 Dec 2009 05:30:06 +0000</pubDate>
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				<category><![CDATA[Business + Technology]]></category>
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		<category><![CDATA[Bob Gregg]]></category>
		<category><![CDATA[Green Lake]]></category>
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		<category><![CDATA[Levis Kochin]]></category>
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		<description><![CDATA[As Seattle’s building boom has gone bust with capital drying up, a massive three-acre hole sits dormant in the middle of one of Seattle’s most desirable neighborhoods—and it isn’t going to be filled anytime soon. ******************************* It just sits there, taunting neighbors and passersby with all of its unrealized potential laid bare. A gigantic hole [...]]]></description>
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<p><a href="http://farm4.static.flickr.com/3528/3891259868_fa4fdfbc19.jpg"><img class="alignnone" title="Green Lake Hole" src="http://farm4.static.flickr.com/3528/3891259868_fa4fdfbc19.jpg" alt="" width="590" height="394" /></a><em>As Seattle’s building boom has gone bust with capital drying up, a massive three-acre hole sits dormant in the middle of one of Seattle’s most desirable neighborhoods—and it isn’t going to be filled anytime soon.<span id="more-151"></span></em></p>
<p style="text-align: center;">*******************************</p>
<p>It just sits there, taunting neighbors and passersby with all of its unrealized potential laid bare. A gigantic hole the size of two-and-a-half football fields that looks more like a swimming pool with the water drained out than the construction site it should be. Inside it there are no cranes, no workers, nothing.</p>
<p>The stillness of the hole is head-scratchingly curious. Most people walking around it have no idea why someone has carved this three-acre, 20-foot-deep chasm into one of Seattle’s best neighborhoods and just left it to sit. But sit it does—a casualty of a boom gone bust.</p>
<p>During this decade’s real estate boom, holes like the one on the east side of Green Lake dotted the city’s landscape. Back then capital flowed, credit was easy and a pit quickly became the home of a gleaming new development. However, the cavity at 71<sup>st</sup> and Woodlawn, a stone’s throw from the lake that gives the neighborhood its name, has been sitting dormant for nearly two years with little hope of being filled anytime soon.</p>
<p>Before it turned into an unsightly hole in the ground, the Vitamilk Dairy occupied the block facing the Little Red Hen country western bar. But after six decades of operation, the Hen’s milk-making neighbor closed its doors in 2003. Although their business went belly-up, the family who owned the dairy retained the site and teamed with developer Lorig Associates. In 2004, they outlined plans for a new mixed-use retail and residential space that would be “a legacy for the neighborhood,” says Lorig’s Krista Blackburn, the site’s project manager.</p>
<p>It was a venture evocative of the age—what was old and had outlived its usefulness would be demolished and made new again. During the last 10 years, we imploded the Kingdome to build Qwest and dismantled the UNOCAL transfer station to make way for the Olympic Sculpture Park. In that vein the family would raze their abandoned dairy and replace it with a six-story building replete with 480 apartments and 120,000 square feet of retail space.</p>
<p>The plan was fine in theory, but the execution hit a significant snag as demolition began in 2007. In the spring of that year, Lorig announced upscale grocer Metropolitan Market would likely be the property’s all-important “anchor tenant”. Unfortunately, the store pulled out of negotiations a short time later, leaving the developer to seek another supermarket to take Metropolitan’s place. After the withdrawal, a Portland-based store showed interest, but talks with them stalled as well.</p>
<p>The lack of an anchor tenant paralyzed the project. Lorig removed equipment from the hole it had just dug and halted construction while it searched in vain for a grocer. Prospects of finding this elusive lessee were all but dashed last fall when the nation was hit by an economic tsunami that washed away the credit markets. In the wake of the downturn, “a ridiculous inaccessibility to finance” gripped the region and froze building, says Bob Gregg, an Edmonds-based developer, who himself has a 50-unit condo development on hold until “financing loosens up.”</p>
<p>As if the lack of cash flow wasn’t bad enough for developers, the fancy-free days of perpetually rising property values also ceased.  The market fell so far that the cost of developing a property actually exceeds the value of the finished product, says Levis Kochin an economics professor at the University of Washington. “Building now is a way of guaranteeing yourself a loss.”</p>
<p>For the owners of the giant hole, they’re in the fortunate position to weather the recession because they own the land outright. Letting such a valuable property sit idle for so long would cause “a lot of other developers to go bankrupt” says Michael Cornell, a realtor who chairs the Green Lake Community Council. With the luxury of being patient, the site will remain dormant for at least another year, according to Blackburn, who says “our best hope is that we would start construction in June 2010.” That means Green Lake will be waiting at least three years before development’s completion.</p>
<p>However the prospects of building are improving, as the chilly real estate market shows signs of warming nationally. Locally, Gregg sees the economy strengthening with the recent uptick in sales of his condos. These signs of a rebound give Blackburn optimism about the future, saying potential tenants are looking long term and are banking on things not being so bleak in the years after construction finally begins.</p>
<p>“When all is said and done, it’s going to be two to two-and-a-half years later and the world is going to be a much different place than it is today.”</p>
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		<title>The Airwave of the Future</title>
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		<pubDate>Wed, 07 Oct 2009 03:42:47 +0000</pubDate>
		<dc:creator>jrepanich</dc:creator>
				<category><![CDATA[Arts + Entertainment]]></category>
		<category><![CDATA[Business + Technology]]></category>
		<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Adam Carolla]]></category>
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		<category><![CDATA[Ford Sync]]></category>
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		<category><![CDATA[Radio]]></category>
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		<description><![CDATA[Radio unceremoniously booted Adam Carolla out the door, but with his podcast finding success and technology spreading the medium at a time when advertisers want in, he doesn't have much reason to look back]]></description>
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<p><em>Radio unceremoniously booted Adam Carolla out the door, but with his podcast finding success and technology spreading the medium at a time when advertisers want in, he&#8217;s not looking back</em><em><a href="http://www.jeremyrepanich.com/wp-content/uploads/2009/10/adamcarolla.jpg"><img class="alignnone size-full wp-image-98" title="adamcarolla" src="http://www.jeremyrepanich.com/wp-content/uploads/2009/10/adamcarolla.jpg" alt="adamcarolla" width="600" height="402" /></a></em></p>
<p>When “King of all Media” Howard Stern, abdicated his radio throne in 2006, his former bosses divided this kingdom, bestowing the West Coast affiliates upon Adam “Ace Man” Carolla. And for three years, the former Man Show host kept his head above water, building a loyal following while CBS Radio tossed aside the other Stern replacements, including former Van Halen front man David Lee Roth. But in February of this year, it was finally Carolla’s turn to be walked toward the chopping block, as CBS axed Stern’s lone remaining stand-in.</p>
<p>Although Carolla no longer had a morning show, he planned to keep talking. Like Stern, he wanted to take his fans along to a burgeoning media platform, but unlike Stern there wouldn’t be $500 million payday waiting for him. On his next-to-last show, Adam announced his venture into the nascent land of podcasting, telling his listeners “they haven’t really figured out how to make money yet,” so he would do the show for free.</p>
<p>Carolla was making a bet on the future of the medium, pinning his hopes to its spread via advancing technology and an influx of ad dollars to make it profitable. “They’re going to have the internet in cars and they are going to have it very soon and I do think this is going to be the way of the future,” said the Ace Man. “If you get ears and eyeballs on whatever you’re doing, somebody will quickly find a way to make money on it, that’s all advertising is.”</p>
<p>Five months later, the former Loveline host looks prescient, with companies like Microsoft and Ford fulfilling the “internet in cars” portion of his theory, and others, like Subway, proving advertisers will throw money behind podcasts. And Carolla has fulfilled his end of the bargain, getting his legion of fans to download the show, shooting him consistently to the top of the charts on iTunes and putting himself at the vanguard of an emerging media.</p>
<p>You’re probably thinking to yourself, how could the host of the sophomoric Man Show, a guy who just got shitcanned from his radio gig be at the forefront of anything? Well, his firing wasn’t due to a lack of listeners. Although Carolla never matched Stern, the Los Angeles-based talk radio host’s numbers gained ground in all 13 of his markets, including first-place ratings in Seattle and Las Vegas. Unfortunately for Carolla, CBS deemed the high overhead of a talk radio station untenable in the throes of the country’s economic meltdown, so to cut costs it switched his home station KLSX to top 40, summarily firing everyone on the air.</p>
<p>And to judge Carolla by The Man Show alone is like judging Louis Armstrong by how well he plays sheet music. Yes, they’re both capable of executing a script, but that’s not where the genius happens. The best of these men occurs in the improvisation, when the music or words just flow from them in a blustering string of consciousness. On his radio show, the Ace Man could be off script, and from subjects including celebrities run amok and his hatred of L.A.’s mayor to topics as banal as his love of his label maker, Carolla hilariously riffed on nearly every subject each weekday morning. I say this all as a guy who hated him before hearing the radio show. I found his humor to be a little too fratboy for my tastes—even during my fratboy days.</p>
<p>More than a year into his run, hearing two of my friends incessantly drone on about Carolla convinced me to put aside my preconceived notions and give him a chance. I went to iTunes, downloaded the podcast version of the radio show and I was hooked. Many others followed the same path, getting the show not from radio, but from the internet. Sitting in the studio each morning, Carolla realized the podcast version of his show provided him a fan base far beyond the reach of his terrestrial radio stations. “Half the calls we get are from cities we aren’t even syndicated in, so this is the future and if it hasn’t arrived yet, it’s coming. So I’d like to be on the vanguard of this,” Adam said as the sun set on his radio show.</p>
<p>On Friday February 20, as his on-air sidekick Teresa Strasser wiped away tears and Carolla said his final goodbyes, he let the listeners know the new show would begin in earnest the following Monday. Because of his CBS buyout, Carolla would do the podcast unpaid, eschewing any offers of sponsorship until his contract ran out—a minor hiccup he explained. “I love talking, I love the sound of my own nasally drone and I’d do the show for free if that’s all they offered,” he said.</p>
<p>He had an air of optimism uncommon to a person just handed a pink slip. The podcast offered a utopian vision of the type of show he always wanted to do, but couldn’t on radio. “We will not have to listen to the program directors and we won’t have to take advice from guys in suits from New York who don’t know what the f they’re talking about. We can build our own audience and we can own our own show. “</p>
<p>So Carolla left behind radio and ventured headlong into a new medium that carried no promise of ever delivering a payday. All he had was faith that fans would follow him, sponsors would take notice, and technology would evolve to make the podcast ubiquitous.</p>
<p style="text-align: left;">A few months after Carolla’s show debuted in 2006, Microsoft and Ford inked a deal that poured the foundation for Adam’s podcast theory.  But computers and internet in cars?  It seems like the last thing you’d want is some<a href="http://www.jeremyrepanich.com/wp-content/uploads/2009/10/fordsync.jpg"><img class="size-full wp-image-101 alignright" title="fordsync" src="http://www.jeremyrepanich.com/wp-content/uploads/2009/10/fordsync.jpg" alt="fordsync" width="216" height="162" /></a> asshole in the lane next to you going 75 with a keyboard on his lap. Software developers had to find a way make it safe with “eyes on the road and hands on the wheel,” says Velle Kolde of Microsoft Auto.</p>
<p>For more than a decade, Microsoft has been toiling away in the suburbs outside Seattle, looking for opportunities to integrate software into cars. As cell phones and mp3 players became omnipresent, its consumer research showed people wanted those devices seamlessly integrated into their vehicles, giving Microsoft Auto the opening it needed.</p>
<p>Unlike some of the products of its past (I’m looking at you, Vista), Microsoft emphasized a simple, user-friendly interface where you could easily operate your phone or mp3 player. To accomplish that, while keeping safety in mind, the development team co-opted voice activation technology already in the works elsewhere at Microsoft. For once, the Redmond-based software giant created something undeniably cool. You could answer calls, change playlists and have text messages read aloud to you in your car, all with the press of a button and a simple voice command. And this wasn’t some temperamental, finicky system either, Microsoft carefully crafted it to feature “noise and echo cancellation in the software,” and “optimizations that reconcile voice changes and 70,000 intonations in the voice,” says Kolde. Simply put, “you say Beyonce and it’ll play Beyonce.”</p>
<p>Armed with its own consumer research that mirrored Microsoft’s, and impressed by the technology, Ford got onboard. The automaker “saw what Microsoft’s software was capable of delivering and we made a commitment,” says Alan Hall, a Ford spokesman. With that, Ford Sync powered by Microsoft was born.</p>
<p>Since the first models hit showroom floors in 2007, Fords equipped with the $395 Sync have outsold unequipped models two-to-one, proving the two companies’ research and intuition correct. However, their endgame was bigger than just integrating phones and iPods. Since that original version, Sync added 911 emergency assist and this year’s update includes traffic, directions and business search. Driving around an unfamiliar city you could press a button, say, “search near me, Starbucks,” and Sync would give you directions to the closest one. Combine this with a service to deliver news and weather and “it’s the first crack at getting internet-like data into the car,” says Hall.</p>
<p>The Microsoft-Ford partnership shows technology trending toward the Ace Man’s prediction. The key to fully realizing connectivity in cars, allowing you to download podcasts while you drive is already with you every day: your phone. As wireless networks like 3G improve and will soon make way for 4G, they’ll be the conduit through which the internet will flow into automobiles. You won’t have to buy a separate connection for your car, your Blackberry or iPhone will act as your link to the net.</p>
<p>It’s not some far-fetched fantasy to imagine sitting in your car someday soon, pressing a button, saying “Download Adam Carolla Podcast” and the stereo obliging your command. In this world, Carolla would no longer need radio to reach the captive audience of commuters. Drivers would only need a cell phone linked to a powerful enough network and Carolla’s podcast could be plucked from the ether to play in their car in a matter of moments.</p>
<p>With the accessibility Sync offers, Podcasts will continue to grow, but even without this leap in technology, the medium is coming into its own. According to a study released late last year by Pew Research, 19 percent of internet users had downloaded a podcast, up from only 7 percent in early 2006. And the future of the medium looks even brighter, with the study showing young demographics are adopting the technology even faster than the public at large, meaning the podcast is gaining traction among Madison Avenue’s most coveted cohort.</p>
<p>Despite the promising jump in popularity of the form, without the ability to make money, the podcast could go the way of BetaMax, MiniDisc and the dinosaurs: quaint but extinct. Adam’s severance package affords him some time to develop the show while people try to figure out how to make a nickel via podcast, but it ain’t cheap. Bandwidth alone costs Carolla $10,000 per month and he’s not alone. Another top performer on iTunes, This American Life, asks listeners for donations to offset its over $100,000 in fees. Podcasting needs advertising, not just to turn a profit, but to stay afloat.</p>
<p>Carolla can be optimistic about finding a sponsor—he only needs to look toward his good friend ESPN’s The Sports Guy Bill Simmons to see a podcaster who’s secured one. For a couple years, Simmons has produced his show, The BS Report, and in February Subway put its money behind the podcast. The Worldwide Leader in Sports gives the home of the $5 foot long exclusive marketing rights and integrates the brand messaging right into the show, with Simmons conducting interviews on the “Subway Fresh Take Hotline.” This incorporation of advertising makes the medium intriguing to marketers because of the “low level of clutter and high degrees of listener engagement,” says Nic Covey, an analyst for Nielsen. Without competing messages from other advertisers, the marketer’s ads will be “stickier.” Additionally, marketers may value podcasts because they “offer the routine, appointment—even if self regulated—consumption that advertisers crave and lately fear is fading,” says Covey. It’s a bunch of marketing speak that means podcasting is alright by advertisers.</p>
<p>Tony Pace, Subway’s chief marketing officer, says after a healthy internal debate, the company moved forward with an ad buy on ESPN podcasts, betting that medium will be an advertising platform of the future and integral to any digital marketing strategy. “The world is changing pretty rapidly, so to some degree we making hopefully an intelligent decision that this will be continuing format,” says Pace. “I think podcasts are going to continue to grow.”</p>
<p>While The Sports Guy’s show garnered a sponsor, his ratings pale in comparison to Carolla’s podcast, which Apple calls “one of the fastest growing and most popular in history.” When his CBS contract expires, advertisers will pound down Carolla’s door to access his large pool of male listeners. Even more enticing to potential sponsors is Carolla’s willingness to play ball with them. “Hopefully, just like the radio, they’ll be live reads incorporated into the show and we’ll have some fun with it.”</p>
<p>But for now, the money flows out of, not into, the Adam Carolla Podcast. Yet Carolla continues to perch himself on his L-shaped orange couch, spewing unfiltered rants, and discussing random topics with guests ranging from actors and comedians to his gaggle of lifelong friends. He remains steadfast in the belief that he is at the forefront of a movement, a new media, and it bothers him little that the podcast fails to fill his pockets.</p>
<p>“I have done well in my career with a deferred or delayed gratification. I understand very well the concept of doing something free for a while for a payday down the road.”</p>
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		<title>Funny Money</title>
		<link>http://www.jeremyrepanich.com/156/</link>
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		<pubDate>Mon, 15 Jun 2009 06:55:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Arts + Entertainment]]></category>
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		<description><![CDATA[Despite the downturned economy, the world-renowned, Chicago-based Second City Training Center is flourishing.]]></description>
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<p><em>Despite the downturned economy, the world-renowned, Chicago-based Second City Training Center is flourishing.</em></p>
<p><img title="SecondCity" src="http://news.medill.northwestern.edu/uploadedImages/News/Chicago/Images/Business/2ndcity.jpg" alt="" width="524" height="393" /></p>
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<p style="background:white none repeat scroll 0 0;">The Second City Training Center isn’t just doing it for laughs.</p>
<p style="background:white none repeat scroll 0 0;">For nearly 25 years the Chicago-based company has turned teaching improv into a business, growing from a few workshops to three centers in Chicago, Toronto and Los Angeles.</p>
<p style="background:white none repeat scroll 0 0;">Since it began in 1985, The Second City Inc.’s training center has molded aspiring actors and comedians in the improv tradition that has propelled many of its alumni to stardom. However, the instructional arm of the venerable comedy theater has been working to broaden its reach, making itself not just a place for aspiring Stephen Colberts and Tina Feys, but a place for novices as well.</p>
<p style="background:white none repeat scroll 0 0;"><span id="more-156"></span>The result is that by embracing a new strategy, the training center has sparked dramatic growth despite nearly 20-plus years since its founding. With a wider slate of classes and improved marketing efforts, the center’s student enrollment increased 25 percent between January 2008 and January of this year, according to Second City Training Center President Kerry Sheehan.</p>
<p style="background:white none repeat scroll 0 0;">Although the center’s approach is new, the core of its strategy is anything but. The company continues to embrace the tradition of the Second City theater, using it to attract both career-minded and casual improv students.</p>
<p style="background:white none repeat scroll 0 0;">“Most of the people that come here cite the reputation of the company as what led them to us,” Sheehan recently said. “It’s huge, it’s absolutely huge.”</p>
<p style="background:white none repeat scroll 0 0;">Second City began in 1959 when the theater opened in Chicago’s Old Town neighborhood, staging plays and improvisational theater for 16 years before a television show in New York boosted the comedy shop’s profile nationally.</p>
<p style="background:white none repeat scroll 0 0;">NBC premiered “Saturday Night Live” in 1975 and theater alums John Belushi, Gilda Radner, Dan Akroyd and Bill Murray became key members of the early casts, helping elevate the sketch-comedy show into the pop culture pantheon. After those four left an indelible mark on SNL, the late-night sketch show has looked to Second City’s stages to find more cast members.</p>
<p style="background:white none repeat scroll 0 0;">“In both Chicago and Toronto, SNL sparked poaching from Second City,” said Mike Thomas, author of the forthcoming book “The Second City Unscripted.”</p>
<p style="background:white none repeat scroll 0 0;">In researching his book, Thomas found that respect for the comedy shop extended beyond its relationship to SNL. He interviewed alumni and outsiders of Second City, with the likes of Colbert, Alan Arkin and Conan O’Brien offering their praise.</p>
<p style="background:white none repeat scroll 0 0;">“Second City is extremely well-regarded in the comedy world,” Thomas said. “A majority of people I spoke with for the book gave Second City a ton of credit for getting them where they are today.”</p>
<p style="background:white none repeat scroll 0 0;">The industry’s reverence for The Second City has filtered down to prospective students for the training center. Twenty-year-old aspiring actress Callie Bolster from Indiana was well aware of the company’s reputation when she made her decision to start taking improv classes in the fall.</p>
<p style="background:white none repeat scroll 0 0;">“Everybody pretty much started out here and that definitely helped,” she said.</p>
<p style="background:white none repeat scroll 0 0;">Bolster is currently enrolled in the center’s improv program where, like with many Second City courses, she pays $275 for an eight-week course that meets once a week for three hours.</p>
<p style="background:white none repeat scroll 0 0;">In addition to improv, the center has classes devoted to writing, acting, music and youth programs. The center’s cornerstone program is the conservatory, an advanced study of improvisational acting that requires taking six $275 classes to graduate.</p>
<p>Enrollment in programs across the three training centers increased to 2,700 students in January from around 2,200 in January 2008. At its largest center, Chicago, enrollment has risen 10.8 percent over the same time period, with the writing program posting an 18.6 percent jump to 325 students from 274.</p>
<p style="background:white none repeat scroll 0 0;">The most significant jump in the number of students for a program at the Chicago center has been the improv classes, which increased 11.7 percent to 638 students in January from 571 in January 2008. The improv classes at are divided into five levels, ‘A’ through ‘E’, with the A-level classes open to beginners and not requiring an audition.</p>
<p style="background:white none repeat scroll 0 0;">The introductory classes are increasing in enrollment because the number of people wanting to take improv classes just for fun has risen, Sheehan said. The center aims to bring in more beginners and encourage repeat customers by offering a breadth of classes. Such was the case with current 25-year-old improv student Isaac Kricheli from Chicago.</p>
<p style="background:white none repeat scroll 0 0;">“The beginner classes are more like a hobby thing,” he said. “For me it started as a hobby, but I liked it enough to where I wanted to continue doing it.”</p>
<p style="background:white none repeat scroll 0 0;">Kricheli, who has been taking classes at Second City off and on for more than two years, said the center has offered him an entertaining escape, which has kept him coming back. Now he’s an advanced student taking conservatory classes.</p>
<p style="background:white none repeat scroll 0 0;">Although Kricheli has become more serious about studying improv, Sheehan said about 50 percent of the company’s students maintain merely a casual interest in learning the craft.</p>
<p style="background:white none repeat scroll 0 0;">The center’s strategy to attract casual students is a departure from the approach employed by Annoyance Productions Inc., a Chicago-based improv theater, which also offers classes to the public.</p>
<p style="background:white none repeat scroll 0 0;">“In our program there are a higher percentage of people who are doing it as a career or a way to enhance their career,” said Jennifer Estlin, president of Annoyance.</p>
<p style="background:white none repeat scroll 0 0;">Annoyance’s casual students account for only about 10 percent of enrollment, and the theater does not have plans to market to casual students in the near term, Estlin said.</p>
<p style="background:white none repeat scroll 0 0;">Conversely, Second City’s center has sought to increase its marketing to casual students since Sheehan became president in fall 2007, finding success with creating a printed edition of the course catalog for the first time.</p>
<p style="background:white none repeat scroll 0 0;">“We track why people come here, and we have seen that people are hearing about us through the print piece,” Sheehan said.</p>
<p style="background:white none repeat scroll 0 0;">With enrollment rising during the last year, the center is expanding its Chicago location, adding 50 percent more space to accommodate an expanding slate of programs, including more advanced classes, as well as youth programs.</p>
<p style="background:white none repeat scroll 0 0;">The additional space, which is scheduled to be completed by the end of June, is the only planned expansion for the center in the offing. However, the company is experimenting with workshops and weeklong immersions in cities where it doesn’t currently have centers.</p>
<p style="background:white none repeat scroll 0 0;">For now Second City will focus on increasing business in its existing locations by appealing to a broader audience, letting them know they’re just as welcome at the center as experts in improv.</p>
<p style="background:white none repeat scroll 0 0;">“Second City might be a little intimidating, but we want people to come and join our community,” Sheehan said. “We aren’t some elite, weird group that only let people in of a certain category.”</p>
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